The historical and philosophical foundation of a culture: values, traditions, how people view themselves, leadership, business, community, family and, just as importantly, how they view you (your culture, (your culture, your history, your traditions)

How does business get done? For example, what should you expect in meetings? Do decisions happen in a meeting or social settings? How should you approach conflict? What are the unspoken business hierarchies and expectations?

How should you behave in social settings? What is good sense and what is considered poor taste? What is the fine line between respectful and familiar, formal and casual? Does religion influence the business environment? How so?

What are important communication cues of that culture from body language to gestures that mean different things to different groups?

The Current Economic Crisis : Trust Needs to be Rebuilt

• We help Executive Teams identify the opportunities, diagnose the obstacles and build the strategies around their global vision

• WW provides ‘local insider’ insights on selecting and maintaining partnerships both from a national and a global perspective

• WW helps leaders develop intuitive skills for a culturally complex, fast-changing world

• We provide insight on localizing products in a manner that is not only appropriate but also inspiring

Success in the global marketplace today demands leaders capable of synthesizing internationally divergent viewpoints. Like great playwrights, humans build trust using a complex array of techniques to stage their interactions, many of which are culturally distinct. From tones of voice, to Pinteresque pauses, gestures and genuflections, we soothe, persuade and inspire with countless variances. An effective leader should understand and know how to nuance these differences for diverse nationalities.

Sunita Singh Maclaren
Founder and President