Innovative India

World Wise Immersions develop leaders with a passion for finding their own
breakthrough solutions to enhance the lives of consumers in India’s far-flung towns and villages.

World Wise is pleased to announce a mixed sector Senior Executive Immersion:  “Innovative India”, providing in-depth expertise for executives to accelerate understanding of Indian culture, commerce, societal trends and appropriate business practices.  This program addresses the fact that emerging markets are the priority markets, accounting for over half of world output measured by purchasing power. Their GDP growth is currently over four times as high as in mature markets-and will remain three times higher for at least the next five years. 

Emerging markets now constitute significant business volume for some of the world’s largest companies. 57% of Nokia's sales, for example, come from emerging markets. Emerging markets account for 42% of Unilever's sales, 36% of DuPont's sales, 30% of Philips' sales, and 27% of P&G's sales. And the list goes on: the percentage of global business growth is even higher.  In fact, emerging markets are responsible for significant business volume for Nokia; these markets make up 80%, for Kraft it is 60%, and for P&G, 50%

Dates: October 19-26, 2008

“Firms will compete in providing a unique quality of experience in their products and services to each customer. It will be a race to provide unique customer experiences at the lowest cost. The need for enabling unique and contextual experience from each customer will shape the demand for rapid reconfiguration of resources, ideas and talents globally” -C.K. Prahalad

Objective:  To develop leaders with an intuitive understanding of the entrepreneurship possibilities in the Indian market.  Participants gain firsthand knowledge of breakthrough innovation in urban and rural communities across sectors. They benefit from deep insight to the regional diversity of India so as to better understand their firm’s actual or potential geographic reach.
World Wise demonstrates how to think like a ‘local insider’ by exploring the vital links between Indian identity and saleable solutions for the marketplace. “Innovative India” provides an opportunity to understand and empathize with all levels of Indian consumers- the key to developing innovative products that are affordable, accessible and adaptable. 

I:  The Market:  Global Skills  

World Wise offers a rich portfolio of learning materials including India-based case studies and problem-solving exercises which have been proven to be challenging and beneficial to even seasoned executives based in India. 
This material will:

• Provide in-depth analysis of specific issues that help create ‘India insiders’
• Elicit discussion on strategies and ‘best practices’ to help overcome dilemmas, challenges, and complexities inherent to the Indian market

II: The Community:  In-Country Immersion

Participants visit rural and urban communities in India so they can directly and personally encounter the dynamic range of Indian consumers and their variances regionally, economically, and socially. 

The immersion includes meetings, focus groups and discussions with inspiring leaders that have captured the “Indian opportunity” such as:

• Social Entrepreneurs who have developed cost-effective, scalable solutions
• Corporate Visionaries who have created a comprehensive portfolio of local brands 
• NGOs, government entities, and firms that offer partnership opportunities for implementing new strategies

III:  THE MESSAGE:  Getting it Right

Innovative India provides in-depth local country knowledge to support a company’s ability to expand its global operations and enhance local capacity.  This insight is integrated with practical, real-time exposure to key global, regional and local themes, as lived and experienced in the country.

To inquire about our customized immersions, please contact us at (212) 371-0354 or email rthomas@eworldwise.com